Bringing Novac and their supercapacitors into the future
NOVAC BRAND STRATEGY & BRAND IDENTITY - CASE STUDY
THE MISSION
Novac is a startup that invented a revolutionary technology in the electric power space. They design and produce supercapacitors to be combined with batteries, increasing performance and efficiency of electric vehicles, so that they can achieve greater results. The goal was to comunicate their mission to the world.
SERVICES
Brand Strategy
Brand Identity design
Website design
Webflow development
THE OUTCOME
Through analysis and numerous workshops we defined the brand strategy. From there, I designed the Novac visual identity from the ground up, capturing their essence and values in a new logo and brand style guidelines. I then built a highly-effective website that helps educate leads and convert customers.
AWARDS
Landbook site award
THE IMPACT
Since the brand identity launched, brand awareness went up 67% and Novac raised a significant round of fundings. Also, with the new website, bounce rates dropped, time spent on the site 3x, and the quality of leads overall are more educated and better qualified.


Novac empowers electric vehicles compensating batteries’ deficiencies with breakthrough technology, eliminating traditional supercapacitors limitation
Think of batteries like marathon runners. They release energy slowly and gradually. Think of supercapacitors like sprinters, they release all their power in seconds, to achieve high performance. Traditional supercapacitors are dangerous because of liquid state and they take up a lot of space in the vehicle. Novac’s supercap is solid, making it safe, and shapable, so that engineers can reduce significantly the amount of space the supercap needs.